Employer branding is a process of creating the employer image. It boost an identification between employee and the employer, has an impact on their engagement in everyday duties and on the way they speak about the company internally. The employer branding results in increase of company's attractiveness level and in bringing the best candidates from the market.
- Identification of goals and expected results
Making up a communication which should exist in recivers' minds. Identification of elements making the company unique in the market. Project of a schedule.
- Analyses of current brand recognition
Researches regarding the way the company is told about within its employees and external groups. Identification of existing myths and finding the sources of them.
- Settling the Employer branding campaign receivers
Type of the campaign conceptualization (internal / external / both) and precise identification of factors that can characterise the receivers.
- Target areas identification
Analyses of the company industry and the campaign target groups in order to find the best ways of approaching them.
- Choosing specific tools
Settling the ways of attracting the Employer branding campaign receivers attention. Choosing channels of communication online and offline, adjusted to the company's values.
- Strategy implementation
The campaign starts with employees. Taking care of their positive attitude to the employer and opinion about the company is a key to success. Attention should be paid to the communication, attractive compensation system and growth possibilities (trainings, coaching).
- Results verification
Market research regarding increased brand recognition and the changes in opinions about it within the Employer branding target groups. The comparison of initial results and those received after the campaign.